In turn, Armando starts seeing past the 'ugliness' and looks at the beautiful person that Betty is inside. Once the company is back in Armando's hands, he will break up with Betty and fire her.Īs the weeks pass by, Betty falls more in love with Armando. He takes Mario's advice and starts to seduce Betty, even though he is disgusted by the idea. Armando is sure that Betty could never be so devious, but after hearing rumors about the supposedly relationship between Betty and Nicolas, he begins to worry that they will stay with the company and all its fortune. He convinces Armando to make her fall in love with him for security. Mario is concerned that Betty plans to keep the company to herself after they suspect she is involved in a romantic relationship with her best friend (Nicolas Mora).

However, because of how the plan works, Eco Moda has been taken over by legal process by Terra Moda, setting up Betty as the virtual owner. Eco Moda's vice president (and Armando's best friend) Mario Calderon is the only other person at the company who knows about the business plan. Betty reluctantly agrees to help him with this fraud and asks her best friend, Nicolas Mora, to go along with it. However, Armando asks Betty for the second time to cook the books of the company in order to deceive the board by hiding its ruined status, so he may remain in the presidency. Once the summer fashion line is released, Eco Moda will be secure in their finances, and Terra Moda can be dissolved. Terra Moda prevents the banks from taking over Eco Moda, because Terra Moda forecloses on Eco Modo before the other creditors. The business plan sets up a legal company named Terra Moda, legally owned by Betty. Out of loyalty, and love, to Armando, she helps him launch a new business in her name, which can lend money to Eco Modo and then put an embargo on the company to prevent its creditors from foreclosing it and seizing it if Eco Modo fails. The third is the stabilization of Eco Moda under Betty's presidency ending with the marriage of Betty and Armando with the birth of their baby.Īlong the way, Eco Moda falls from Armando's incompetent schemes that cause the company to lose millions of dollars, therefore putting the company into financial ruin. the degradation of disgraced Armando back in Bogotá, while Betty undergoes a transformation from ugly to beautiful. The second is a slow short movement with much time spent showing parades and the like in Cartagena counterpoised vs. The first is sonata-allegro, acted out with very fast velocity: the two themes being 1) the irrational idiocy of Armando vs the calm rationality of Betty while she fantasizes romance with Armando in her mind. The structure is much like a classical symphony in three movements. The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her vacation in Cartagena where she is transformed to a beauty, and 3) Betty returned to Eco Moda, installed as new president. Because Betty, his secretary (and economics wizard), is enamored with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. But his scheme is doomed for his faulty mathematics. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a clothing manufacturing company. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success.Taking place principally in Bogotá, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly Betty Pinzón and the fall of rich, handsome Armando Mendoza. Betty, la Fea is arguably the most successful telenovela of all time and one of the most popular television shows in the world. Due to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49. Betty, la Fea re-aired on Spanish-language U.S. In the United States, both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera. More than a dozen versions of the telenovela have been made in other countries.

Yo soy Betty, la fea is a telenovela filmed in Colombia, written by Fernando Gaitán and produced from Octoto by the Colombian network RCN.

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